Do Dental Websites Really Matter?
You’ve probably spent a lot of time and effort making your dental office look great. After all, you want to make a positive impression when those new patients walk through your doors. A professional-looking office can inspire confidence and increase the likelihood that patients will accept treatment and come back for future visits.
As important as a well-kept office space may be, for your dental business to have any chance of success these days you need to provide equal attention to your online real estate: your website.
OnwardDental will help you maximize the power of your website so you can be found and make a great impression on potential patients before they ever visit your office.
What Does OnwardDental Do For Your Website?
OnwardDental manages a wide variety of elements that impact your site visitors’ user experience to ensure that your website looks great and is easy to use. Your dental coach will review your current website and its analytics as part of our deep dive, identify strengths and weaknesses, and then implement any necessary changes as we initialize marketing and define your marketing strategy.
This starts with a beautiful design and a great user experience. By integrating high-quality images with a clean, modern layout, your website will be more visually appealing and easier to navigate. A modern, responsive, up-to-date website sends an immediate signal that all aspects of your dental practice are of a similar quality.
Of course, there’s much more to building a successful website than using a nice-looking design. Our dental website marketing experts also ensure that your pages make use of proper on-site SEO tactics, such as targeted keyword use, optimized images, structured data, and fast loading times. Our dental coaching will even help you implement a content management system so that you can regularly add new content to your website that further engages patients and encourages them to come back.
Finally, OnwardDental will help you maximize your website’s potential by hosting your website using a fast content delivery system system so site visitors don’t have to wait to get the information they need.
How Will This Impact Your Business?
Your website is one of the first impressions potential patients will get when trying to decide whether to choose your practice. Shouldn’t you do everything you can to make sure you’re giving a good impression?
When your website offers a clean, professional, and easy to navigate layout, it sends a powerful message to your site visitors. It implies that you have invested in the latest technology and best practices and will take their dental care and cosmetic wishes just as seriously. Even more importantly, a quality user experience will make it easy for potential patients to find the information they need to help them make a decision. A poorly designed website can quickly frustrate visitors and cause them to look elsewhere; a well-designed website will keep their attention and greatly increase the likelihood that they’ll schedule an appointment.
Dental website SEO efforts also improve your chances for growth by making it easier for new patients to discover your practice in the first place. By implementing solid SEO practices and filling your website with useful, quality content, you send a clear signal to Google and other search engines that yours is a credible dental practice -- and even an authority in your field. This element of your procedure marketing is especially beneficial when writing about specific procedures. Original, unique content allows you to naturally move up in online search results, greatly increasing the likelihood that internet users will find you.